The challenge
A third-generation textile wholesaler in Chandni Chowk took orders from 900 retailers across North India by phone, WhatsApp photos and handwritten slips. Wrong shades and quantities went out every week, credit limits lived in a register, and the owners spent their evenings re-checking the day's orders.
What we did
- Built a B2B portal where approved retailers see their own price tier and credit balance
- Photographed and catalogued 3,400 SKUs with shade codes so retailers order exactly what they see
- Added bulk ordering by roll and by metre, with live stock from the godown
- Automated GST invoices and e-way bills, and synced every order to Tally
- Kept WhatsApp in the loop — confirmations and dispatch updates go out automatically
The result
61% of retailer orders now placed online; order errors down 83%. The figures below are measured against the three months before launch, using the client's own analytics rather than ours.
61%
Orders placed online
-83%
Order errors
900
Retailers onboarded
+22%
Average order value
”
Our retailers were sceptical for about two weeks. Now they order at night from their shops and the godown starts packing at 9 am. Wrong-shade complaints have almost disappeared.
RK
Rahul KapoorPartner, Kapoor Fabrics
